Embraer
Ocotillo and Palo Verde are modern, luxury apartments overlooking the Hill Country of Austin, Texas, bordering of city life and countryside. They get their names from the Texas-native Ocotillo plant and the vibrant green, Palo verde Tree. We were tasked in creating two distinct, yet subtly related, visual identities and translating the brand across print, digital, and 3D platforms.
ROLE
Print Design
Data Visualization
PROBLEM
Embraer has solutions they believe will bring sustainable profitability to the industry, and they want to educate their investors and shareholders, but airline fleet strategies is a complex subject, making it tough to communicate easily and enjoyably.
SOLUTION
A brochure that highlights vital data and information through clean, minimal design and smart graphics
The cover design embodies the concept of metrics rising, the focus of Embraer’s message. We further communicate this through the upward curve of the folder and pattern.
